“The Stars Have Aligned”
I am honored to work with a diverse family of clients, spanning a range of distinctive brand voices from the elevated to the alternative. On that note, I always enjoy working on Tooth & Nail Wine Company’s forward-thinking campaigns, which often combine a serious winemaking identity with playful youth-driven energy. For this one, I was asked to bring the idea of “Wine Horoscopes” to life, creating a fresh point of engagement and direct sales with the winery’s followers: “Put your fate in our hands…We not only see wine in your future—we have the perfect pairings to fit your personality.”