A Whole New Flavor

It was a privilege steer the media campaign announcing the opening of Hope on Park, an innovative new tasting space from Hope Family Wines in downtown Paso Robles. I wrote and distributed the announcement press release; coordinated media attendance at the launch party; and arranged private media visits. This campaign netted massive coverage in local media and wine media. “Hope Family Wines today announced the opening of Hope on Park—an experiential tasting room where nearly 50 years of heritage, hospitality and winemaking find a whole new flavor in downtown Paso Robles.”