Extra Iconic…

When Booker released its latest EXT wines this fall, I was tasked with writing the announcement email. I came up with the banner ‘Extra Iconic’ as a showstopping phrase to draw the recipient into the story: “In the early days of Booker, Founder-Winemaker Eric Jensen reserved a few barrels for additional maturation, and the results were remarkable. Ever since, we have held back barrel selections of Ripper, Fracture, Oublié and other Booker icons for these ultra-limited "EXT" releases each fall.”