“What a Modern Wine Can Be”

Sometimes you have to zig while others zag, especially when working with farmer-winemaker Eric Jensen and his iconic Booker Vineyard. Which is why, for Booker’s sibling My Favorite Neighbor brand, I like to explore the “beyond wine” media spaces for a broader and more compelling reach, as exemplified by this feature story in leading lifestyle site Cool Material: “But, most of all, My Favorite Neighbor bucks the trend of what a modern wine can be. Affordable, traditional, thoughtful, and fun.”