“Say Goodbye to Boring Whites”

I enjoyed working with Tooth & Nail in positioning their new line of “Squad” wines. This included writing brand statements, product PDPs, tech sheets, sales decks and more. Here is an excerpt from an email campaign showcasing Tooth & Nail’s white wines, including the Squad Sauvignon Blanc. In keeping with Tooth & Nail’s unique mojo, I had some fun calling out “boring whites” and I tied the copy into the striking character on the label: “A uniquely styled and transformative Sauvignon Blanc.”