“Symmetry from nature…”

I was proud to work with proprietor and vintner Jerry Ulrich to help launch his Decemil estate wines from the Willow Creek District. I wrote the brand story and copy for the new Decemil web site designed by Kraftwerk. I leaned into Decemil’s foremost unique selling point: site specificity. This is a unique organically farmed micro-estate with outsized potential, in the hands of someone with great vision and focus. One of my favorite lines from the site: “The greatest wines taste like nowhere but the place they’re from.”